Smile Dent Center — a redesign for a Nakuru dental clinic.

Smile Dent Center approached me to look at their existing website. It wasn't captivating or intuitive, it wasn't ranking for local searches, and it was making it harder than it needed to be for patients in Nakuru to find the clinic and book an appointment.

I redesigned the site around simplicity: a clearer structure, a user-friendly online appointment form, and a responsive rebuild that works properly on the phones most patients were searching from. I also optimised the site for Nakuru-specific local search terms rather than generic dental keywords with no geographic intent.

The clinic's own read is that the redesign improved how easy the site is to find and use locally — I don't have a dated ranking export for this client to back that with specific numbers, so I'm not printing a metric here. Same rule as the DECL case study.