Website redesign that fixes what search can see.
You have a site, and you know it isn't working. A redesign is the cheapest moment to fix structural SEO — and the moment most agencies quietly destroy it.
from KES 50,000 · typically 2–3 weeks
When a redesign is worth it, and when a rebuild is cheaper.
A redesign makes sense when the site's foundation — its content, its rankings, its domain history — is worth keeping and the problem is how that foundation is presented. A rebuild is usually cheaper and faster when the existing site has little organic traffic to protect, or when the underlying structure is broken enough that preserving it costs more than starting clean. If you're not sure which situation you're in, that's exactly what an audit answers before you commit to either.
What breaks during a redesign.
URL changes without redirects
The single most common cause of a redesign tanking traffic. Every ranking page has to map to somewhere.
Lost internal links
A new site structure that drops the links between pages that told Google which ones mattered most.
Content cut for visual cleanliness
Paragraphs trimmed because they "looked cluttered" — without checking whether that was the paragraph ranking the page.
Schema dropped
Structured data that quietly stops getting carried over when a site moves to a new template.
The pre-redesign inventory.
Before a single design decision gets made, I pull a full inventory of the existing site: every indexed URL, current rankings and traffic by page, the internal link structure, and existing schema. That inventory is what the new site gets measured against — nothing structural moves without a reason.
The migration checklist.
Every old URL mapped to its new equivalent with a 301 redirect. Every internal link re-pointed, not left dangling. Every schema block carried over or upgraded. Search Console and Analytics reconnected and verified before the old site comes down, not after.
Redesign FAQ.
Will I lose my rankings?
Not if the redesign is done properly. Rankings are lost when URLs change without redirects, internal links get dropped, or content gets cut for visual cleanliness without anyone checking what it was doing for search first. The pre-redesign inventory exists specifically to prevent that.
Can you redesign without changing my URLs?
Yes, and it's often the better option — keeping URLs stable while rebuilding what sits behind them avoids the redirect risk entirely. If URLs do need to change, every one gets mapped to a 301 redirect before launch, not after someone notices traffic dropped.
What happens to my old content?
It gets audited before anything is touched — what's ranking, what's getting links, what's actually being read. Content that's doing work gets carried forward or improved, not deleted because it looked dated.
Do I need to move hosting?
Not necessarily. If your current hosting is reliable and fast enough, the redesign can go on top of it. I'll tell you honestly if it's the bottleneck.
Not sure if a redesign is actually the problem? Start with an SEO audit →