Dental clinic · Web design

Arrow Dental Centre.

A multi-branch dental practice in Nairobi and Thika, with a page for every treatment and each branch.

arrowdental.co.ke →
The Arrow Dental Centre website home page

About the client.

Arrow Dental Centre is a dental practice with branches in Nairobi CBD, on Thika Road (the Digital Centre) and in Thika town. It offers family, cosmetic and restorative dentistry, plus digital imaging.

A practice with several branches and a long list of treatments needs a site that does not collapse into one crowded services page. The site is organised the way patients search: by what they need done, and by which branch is closest to them.

What the site does.

  • A separate page for each treatment, grouped by intent: prevent and protect, restore your teeth, improve your smile, and imaging and specialist care.
  • A page for each of the three branches, so a patient searching near one location lands on that location.
  • Book-by-WhatsApp in the header and an "ask us on WhatsApp" prompt for visitors who are not sure which treatment they need.
  • Dedicated insurance, reviews, FAQ and blog sections for the questions patients ask before booking.
  • Digital imaging services (X-ray, CBCT scan, OPG) given their own pages rather than a line in a list.

Results.

I don't have a dated Search Console export or an owner-confirmed figure for this project, so I'm not printing a ranking or lead number here. The one case study on this site with a sourced write-up is DECL.