Data and evidence advisory · Web design
Utility Informatics.
A data, analytics and AI advisory working with governments, philanthropies and non-profits.
utilityinformatics.co.ke →
About the client.
Utility Informatics is a data and evidence advisory that works with governments, philanthropies and non-profits, providing data, analytics, AI and app solutions to help organisations turn raw data into timely, evidence-based decisions.
The offer is broad and abstract, which is the usual problem with a consultancy website. The site organises everything the firm does into one model, so that a visitor can find where they fit.
What the site does.
- A five-stage data lifecycle (collection, systems, visualization and onward) used as the organising idea, with every service placed on one of the stages.
- Separate Services, Portfolio and Demos sections, so claims can be backed with working examples rather than description.
- A single "Talk to us" call to action instead of a menu of ways to get in touch.
- Language aimed at the actual buyers, governments and philanthropies, not at a general business audience.
Results.
I don't have a dated Search Console export or an owner-confirmed figure for this project, so I'm not printing a ranking or lead number here. The one case study on this site with a sourced write-up is DECL.
